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2026-08-01 crawl · observed, not inferred

Technology used by mattel.com

Find great gifts for kids, collectors, and fans of all ages! See our huge selection of toys from favorite brands like Barbie, Hot Wheels, Fisher-Price and more.

89
technologies detected
mattel, inc.
company
10001+
employees
consumer goods
industry
united states
location

Recent changes

2026-04-01 dropped Reddit Adsconfirmed
2026-04-01 dropped TikTok Pixelconfirmed
2026-04-01 dropped theTradeDeskconfirmed
2026-04-01 dropped Adobe Audience Managerconfirmed
2026-01-01 dropped Ordergrooveconfirmed
2026-01-01 dropped Forterconfirmed
2026-01-01 dropped BugHerdconfirmed
2026-01-01 dropped Customilyconfirmed

Full detected stack

Everything detected on this domain in the latest monthly crawl, grouped by what it does. ↩ marks when we first observed it — no later than that date, not necessarily when they adopted it. Faded dates were seen in fewer than four crawls.

Payment processors
Shop Pay↩ Feb 2022Venmo↩ Sept 2022PayPal↩ Apr 2022Apple Pay↩ May 2022Stripe↩ Jun 2020Visa↩ Jul 2021Venmo↩ Sept 2022Shop Pay↩ Feb 2022PayPal↩ Apr 2022Mastercard↩ Nov 2021Google Pay↩ Jul 2024Apple Pay↩ May 2022American Express↩ Jul 2021Stripe↩ Jun 2020Ordergroove↩ Mar 2024Klarna Checkout↩ Oct 2025
JavaScript libraries
LazySizes↩ Feb 2022core-js3.37.0↩ Sept 2021Preact↩ Oct 2022Flickity↩ Sept 2022lit-html1.3.0↩ Apr 2023lit-element2.4.0↩ Apr 2023LazySizes↩ Feb 2022core-js3.37.0↩ Sept 2021Preact↩ Oct 2022Flickity↩ Sept 2022Moment.js2.29.1↩ Sept 2021Modernizr↩ Jul 2018jQuery3.1.1↩ May 2017
Personalisation
Printful↩ Apr 2022Optimizely↩ Mar 2022Printful↩ Apr 2022Optimizely↩ Mar 2022Customily↩ May 2024
Analytics
Google Analytics↩ May 2018Facebook Pixel2.9.373↩ Jun 2021Signifyd↩ Aug 2025Google Analytics↩ May 2018Facebook Pixel2.9.377↩ Jun 2021
Miscellaneous
PWA↩ Aug 2022Open Graph↩ Sept 2022HTTP/3↩ Sept 2022Open Graph↩ Sept 2022HTTP/3↩ Sept 2022
Webmail
Apple iCloud Mail↩ Jan 2023Microsoft 365↩ Jul 2025Apple iCloud Mail↩ Jan 2023Microsoft 365↩ Jul 2025
Security
HSTS↩ Sept 2022HSTS↩ Sept 2022Forter↩ Sept 2024Cloudflare Bot Management↩ Oct 2022
CDN
Cloudflare↩ Sept 2020Unpkg↩ Feb 2023Google Hosted Libraries↩ Feb 2022Cloudflare↩ Sept 2020
Ecommerce
Cart Functionality↩ Aug 2020Cart Functionality↩ Aug 2020Shopify↩ Sept 2020
Font scripts
Google Font API↩ May 2019Typekit↩ Jul 2018Google Font API↩ May 2019
CMS
Contentstack↩ May 2022Shopify↩ Sept 2020
Video players
VideoJS↩ Jul 2018VideoJS7.8.1↩ Jul 2018
JavaScript frameworks
React↩ Aug 2018React↩ Aug 2018
Form builders
Klaviyo Forms↩ Apr 2025Klaviyo Forms↩ Apr 2025
Performance
Priority Hints↩ Feb 2023Priority Hints↩ Feb 2023
Documentation
Zendesk↩ Sept 2023Zendesk↩ Sept 2023
Accessibility
UsableNet↩ Aug 2022UsableNet↩ Aug 2022
Cookie compliance
TrustArc↩ Aug 2020TrustArc↩ Aug 2020
Email
MailChimp↩ Aug 2022MailChimp↩ Aug 2022
Marketing automation
Klaviyo↩ Mar 2021Klaviyo↩ Mar 2021
Customer data platform
Klaviyo Data Platform↩ Aug 2026Klaviyo Data Platform↩ Aug 2026
Tag managers
Google Tag Manager↩ Jan 2019Google Tag Manager↩ Jan 2019
Reviews
Bazaarvoice Reviews↩ Jun 2022Bazaarvoice Reviews↩ Jun 2022
Cross border ecommerce
Global-e↩ Oct 2022
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