Crawl 2026-07 · top 1M sites · observed, not inferred

The state of advertising

25 technologies, 318,335 detected installs. Every figure below comes from loading the real page in a real browser during the July 2026 crawl — not from a survey, a panel, or an inference model.

Market share

Microsoft Advertising21.1%

Google AdSense15.2%

Google Publisher Tag9.4%

Twitter Ads5.6%

ID55.5%

Prebid5.3%

AppNexus4.4%

Rubicon Project4.0%

PubMatic3.7%

OpenX3.6%

Amazon Advertising3.5%

Taboola2.7%

Reddit Ads2.1%

TripleLift2.0%

theTradeDesk1.8%

Google Ads1.8%

Tapad1.3%

33Across1.2%

ADFOX1.2%

DoubleClick for Publishers (DFP)0.9%

Linkedin Ads0.8%

Adform0.8%

Smart Ad Server0.7%

AdThrive0.6%

DoubleClick Campaign Manager (DCM)0.6%

Share of detected installs within this category, top 1M sites.

How to cite this

Figures are from the HTTP Archive July 2026 crawl of the top 1,000,000 sites, analysed by Ansafi. HTTP Archive is an open Internet Archive project; the underlying data is public. Method at ansafi.com/methodology, known limits at ansafi.com/coverage.