Crawl 2026-07 · top 1M sites · observed, not inferred

The state of analytics

25 technologies, 875,817 detected installs. Every figure below comes from loading the real page in a real browser during the July 2026 crawl — not from a survey, a panel, or an inference model.

Market share

Google Analytics47.0%

Facebook Pixel21.2%

Microsoft Clarity9.0%

TikTok Pixel4.8%

Hotjar3.0%

Yandex.Metrika2.3%

Matomo Analytics2.1%

Linkedin Insight Tag1.8%

Pinterest Conversion Tag1.4%

comScore0.8%

Google Ads Conversion Tracking0.6%

HubSpot Analytics0.6%

Plausible0.6%

Naver Analytics0.5%

Quantcast Measure0.5%

Liveinternet0.5%

Adobe Analytics0.5%

Google Analytics Enhanced eCommerce0.5%

Kwai pixel0.4%

PostHog0.4%

Crazy Egg0.4%

Dynatrace0.3%

Mixpanel0.3%

Adjust0.3%

Google Call Conversion Tracking0.3%

Share of detected installs within this category, top 1M sites.

How to cite this

Figures are from the HTTP Archive July 2026 crawl of the top 1,000,000 sites, analysed by Ansafi. HTTP Archive is an open Internet Archive project; the underlying data is public. Method at ansafi.com/methodology, known limits at ansafi.com/coverage.