Crawl 2026-07 · top 1M sites · observed, not inferred

The state of wordpress plugins

25 technologies, 52,841 detected installs. Every figure below comes from loading the real page in a real browser during the July 2026 crawl — not from a survey, a panel, or an inference model.

Market share

Google Tag Manager for WordPress9.6%

Jetpack8.0%

Kadence WP Blocks6.6%

Smash Balloon Instagram Feed6.6%

Redux Framework6.1%

Popup Maker5.1%

The Events Calendar4.8%

TablePress4.8%

WP-PageNavi4.8%

Draftpress HFCM4.5%

AddToAny Share Buttons4.4%

Elementor Header & Footer Builder4.0%

WooCommerce Stripe Payment Gateway3.4%

Essential Addons for Elementor2.9%

Smart Slider 32.9%

GeneratePress GP Premium2.7%

WPMU DEV Smush2.6%

MetaSlider2.6%

MailChimp for WooCommerce2.4%

WooCommerce PayPal Payments2.3%

Ivory Search2.3%

Premio Chaty1.8%

Ultimate Addons for Elementor1.8%

HubSpot WordPress plugin1.7%

EmbedPlus1.7%

Share of detected installs within this category, top 1M sites.

How to cite this

Figures are from the HTTP Archive July 2026 crawl of the top 1,000,000 sites, analysed by Ansafi. HTTP Archive is an open Internet Archive project; the underlying data is public. Method at ansafi.com/methodology, known limits at ansafi.com/coverage.