Analytics · alternatives

Adobe Analytics alternatives

Not a feature comparison — a count of what companies leaving Adobe Analytics were observed running next, taken from an open monthly crawl of the real web.

Amplitude17,648 companies run it19 switchedFacebook Pixel2,081,058 companies run it18 switchedGoogle Call Conversion Tracking98,685 companies run it14 switchedGoogle Ads Conversion Tracking27,808 companies run it13 switchedMicrosoft Clarity616,542 companies run it12 switchedGoogle Analytics6,410,286 companies run it12 switchedTikTok Pixel199,739 companies run it10 switchedHotjar217,416 companies run it7 switchedCallRail38,836 companies run it4 switchedCloudflare Browser Insights1,528,907 companies run it3 switchedVWO21,329 companies run it2 switchedCrazy Egg27,965 companies run it2 switched

116 observed moves off Adobe Analytics across the crawl months we hold. A move is counted when Adobe Analytics is absent for two consecutive crawls and the replacement appears in the same category.

Adobe Analytics overview