Analytics · alternatives
Facebook Pixel alternatives
Not a feature comparison — a count of what companies leaving Facebook Pixel were observed running next, taken from an open monthly crawl of the real web.
Google Analytics6,410,286 companies run it945 switchedMicrosoft Clarity616,542 companies run it789 switchedTikTok Pixel199,739 companies run it367 switchedSite Kit1,051,396 companies run it270 switchedCloudflare Browser Insights1,528,907 companies run it218 switchedPixelYourSite130,230 companies run it128 switchedSnowplow Analytics269,817 companies run it86 switchedHotjar217,416 companies run it82 switchedGoogle Call Conversion Tracking98,685 companies run it78 switchedGoogle Analytics for WooCommerce38,101 companies run it77 switchedContentsquare21,554 companies run it62 switchedMatomo Analytics239,049 companies run it44 switched 3,146 observed moves off Facebook Pixel across the crawl months we hold. A move is counted when Facebook Pixel is absent for two consecutive crawls and the replacement appears in the same category.
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