Analytics · alternatives
Fathom alternatives
Not a feature comparison — a count of what companies leaving Fathom were observed running next, taken from an open monthly crawl of the real web.
Plausible64,721 companies run it32 switchedGoogle Analytics6,410,286 companies run it16 switchedUmami32,455 companies run it15 switchedCloudflare Browser Insights1,528,907 companies run it8 switchedFacebook Pixel2,081,058 companies run it5 switchedMatomo Analytics239,049 companies run it4 switchedMicrosoft Clarity616,542 companies run it3 switchedPostHog30,945 companies run it2 switchedYandex.Metrika370,834 companies run it1 switchedLeadinfo10,139 companies run it1 switchedLinkedin Insight Tag165,972 companies run it1 switchedVercel Analytics46,997 companies run it1 switched 89 observed moves off Fathom across the crawl months we hold. A move is counted when Fathom is absent for two consecutive crawls and the replacement appears in the same category.
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