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Google Ads Conversion Tracking alternatives

Not a feature comparison — a count of what companies leaving Google Ads Conversion Tracking were observed running next, taken from an open monthly crawl of the real web.

Microsoft Clarity616,542 companies run it12 switchedGoogle Analytics6,410,286 companies run it11 switchedSite Kit1,051,396 companies run it5 switchedFacebook Pixel2,081,058 companies run it4 switchedAmplitude17,648 companies run it3 switchedCloudflare Browser Insights1,528,907 companies run it3 switchedGoogle Call Conversion Tracking98,685 companies run it2 switchedSnowplow Analytics269,817 companies run it1 switchedTikTok Pixel199,739 companies run it1 switchedAdobe Analytics37,420 companies run it1 switchedYandex.Metrika370,834 companies run it1 switchedCrazy Egg27,965 companies run it1 switched

45 observed moves off Google Ads Conversion Tracking across the crawl months we hold. A move is counted when Google Ads Conversion Tracking is absent for two consecutive crawls and the replacement appears in the same category.

Google Ads Conversion Tracking overview

Google Ads Conversion Tracking alternatives — what companies actually switched to | Ansafi