Analytics · alternatives
Google Analytics alternatives
Not a feature comparison — a count of what companies leaving Google Analytics were observed running next, taken from an open monthly crawl of the real web.
Facebook Pixel2,081,058 companies run it1,475 switchedMatomo Analytics239,049 companies run it1,467 switchedMicrosoft Clarity616,542 companies run it730 switchedCloudflare Browser Insights1,528,907 companies run it640 switchedSite Kit1,051,396 companies run it487 switchedUmami32,455 companies run it274 switchedTikTok Pixel199,739 companies run it181 switchedPlausible64,721 companies run it177 switchedSnowplow Analytics269,817 companies run it160 switchedYandex.Metrika370,834 companies run it143 switchedPixelYourSite130,230 companies run it112 switchedVercel Analytics46,997 companies run it77 switched 5,923 observed moves off Google Analytics across the crawl months we hold. A move is counted when Google Analytics is absent for two consecutive crawls and the replacement appears in the same category.
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